Welcoming Upcraft to the Labelbox team

We’re excited to announce that we've acquired Upcraft, a pioneer in AI-powered sales automation. This acquisition puts AI agents at the heart of how we scale human expertise for frontier AI, strengthening how we engage and grow Alignerr, our network of over 1 million domain experts who train, evaluate, and advance the world’s leading AI models.

Upcraft has built AI agents that automate complex workflows, and their team will now help us reimagine how Alignerr interacts with domain experts. Founded in 2021, Upcraft focused on automating sophisticated sales workflows. That same expertise will now help us recruit, engage, and support experts generating high-quality training data for frontier AI models.

“After nearly five years building Upcraft, we’re thrilled to bring our AI sales agent expertise to Labelbox,” said Greg Caplan, Co-founder and CEO of Upcraft. “Labelbox’s vision of helping the world’s largest AI labs and hyperscalers advance superintelligence is inspiring. This acquisition lets us contribute to a platform with unmatched resources and reach, accelerating our mission to make AI more accessible and effective. Leading growth for Alignerr’s expert ecosystem is particularly exciting. By applying the latest AI agent technology to engage experts more effectively, we can generate higher-quality data that improves the world’s most capable AI models and unlocks their full potential. I’m deeply grateful to our investors, partners, and team for their support, and I’m excited for what lies ahead.”

“Building frontier AI requires connecting elite domain experts with development teams at scale,” said Manu Sharma, CEO of Labelbox. “Upcraft’s AI agent expertise will transform how we grow and operate the Alignerr network, enabling us to deliver the high-quality, expert-driven training data that defines the cutting edge of AI. We’re excited to welcome Greg and the team.”

As AI labs increasingly invest billions into post-training and reinforcement learning, securing differentiated, expert-generated data has never been more important. By automating expert recruitment and engagement, we’re doubling down on what matters most: delivering the quality and scale of human expertise needed to power the next generation of AI.