Plans and pricing

A Labelbox Unit (LBU) is a normalized unit of data in the Labelbox Platform. A data row represents an asset and all of its relevant information.

An LBU is equivalent to one data row in each Labelbox product: Catalog, Annotate, and Model. 

1. One image data row in Catalog is equal to one LBU 

2. One image data row labeled in Annotate is equal to one LBU – no matter how many labels or annotations are created, deleted, or re-labeled on that one data row 

3. One image data row in Model is equal to one LBU – no matter how many model runs that data row participates in

More complex data rows can vary in LBU consumption, please refer to the table below to understand how LBU consumption varies based on data row type.

You are charged based on the number of LBUs your team accrues monthly. As your LBU count increases, the monthly cost per LBU decreases. The more you use Labelbox and derive value across Catalog, Annotate, and Model, the less you pay per additional LBU. Please refer to our pricing calculator above to estimate your monthly cost.

If you delete data rows from Catalog, those data rows will be removed from your total LBU count and you won’t be charged for those data rows in next month’s billing cycle. 

Note: Deleting data rows in Catalog will prevent usage of those data rows in Annotate and Model. 

If I upload an image data row in Catalog and label it in Annotate, how many LBU will I accrue?

2 LBUs – one LBU in Catalog and one LBU in Annotate (regardless of the number of annotations or labels). 

If I use the same data row (with the same data row ID) in two different model runs, but within the same model, am I charged 1 LBU or 2 LBUs? 

You will be charged 1 LBU for that data row in Model, regardless of the number of model runs that data row is used in. You can even use that data row across different models and you will only be charged for 1 LBU in our Model product. 

Learn more about LBU accrual in specific scenarios across Catalog, Annotate, and Model in our documentation.     

The current Free tier limit is 10k LBUs. If you hit your Free Tier limit, but want to continue using Labelbox for your current projects, you can upgrade to a Starter Labelbox plan. Learn more about upgrading your plan in our documentation.

All Labelbox plans are priced based on LBU consumption. The additional Enterprise platform fee provides customers with access to additional product features, prioritized customer support, and enhanced labeling services (see table above). 

Discounts are available for Enterprise platform customers based on annual LBU commitments. Please contact sales to learn more. 

Yes – with Labelbox Boost, we offer on-demand premium labeling services designed for your use case and offer expert guidance every step of the way. 

Our suite of tools are designed to reduce the time it takes to label each asset, so our labelers are focused on completing tasks faster and on increasing the value of each label. Rather than paying for labeling work on a fixed label-cost model, you only pay for the time when labeling occurs. 

We believe that the best way to spend less on labeling is to automate your labeling process to accelerate efforts without diminishing the quality of annotations.

Labelbox provides several automation techniques, most notably pre-labeling or model-assisted labeling, to decrease labeling costs and help your model get smarter with every iteration. Teams who use model-assisted labeling at Labelbox have seen a reduction in labeling time and cost by 50-70%.

We believe that your data should stay your data. We don’t use customer data in any tier, so you never have to worry about us using your data to power proprietary models. We go even further by allowing everyone to integrate their cloud buckets via IAM Delegated Access to keep your raw data in your own cloud storage service.

If you’re interested in additional security measures, we offer add-ons such as SSO and HIPAA for our Standard and Enterprise tiers (see table above). Learn more about Security at Labelbox.