Plans and pricing

Unleash your AI with the right plan. Labelbox’s pricing is designed to align with the value you get from our solutions and give you the flexibility to meet your goals.


Small teams and individuals looking to validate early-stage experiments.

Get started in Labelbox with:

  • Access to all products - Catalog, Annotate, Model

  • Data exploration using similarity and vector searches

  • Multi-modal data annotation

Usage limited to 10,000 LBUsTry for free


Perfect for small teams and individuals developing a few ML models.

Pay as you go monthly. Includes everything in Free, plus:

  • Custom labeling & review workflows

  • Model assisted labeling via foundation models

  • Project performance dashboard

  • Model Foundry access

  • Boost Express on-demand labeling service

First 10,000 LBUs are freeTry for free


AI platform for accelerating multiple ML initiatives.

Access a complete platform. Includes everything in Starter, plus:

  • Multiple workspaces

  • Advanced analytics

  • Security & compliance add-ons

  • Boost premium labeling services

  • Enterprise support with priority SLAs

  • Dedicated technical support & contact channels

First 10,000 LBUs are freeContact sales

Only pay for what you use

Labelbox Units (LBUs) are consumed based on data used in each product. As your volume increases, the unit cost per LBU decreases. Use the sliders below to estimate your monthly LBUs consumption.

How much data do you have?

5k Rows

% to be labeled


% to be used in model


Need help with labeling?

On-demand labeling services starting at $8/hour, only pay for the time when labeling occursMeasured by a labeler's screen activity time


Estimated monthly

Labelbox Units

Your LBU consumption is calculated based on the type of data you use within each of our products.

Data row type









1 LBU per data row

1 LBU per data row

1 LBU per data row


1 LBU per page

1 LBU per page

1 LBU per page


1 LBU per data row + 1 LBU per 10 frames

1 LBU per labeled frame (keyframe)

1 LBU per data row + 1 LBU per 10 frames

Geospatial & Medical Tiled Imagery

10 LBU per data row

10 LBU per labeled data row

10 LBU per data row

Compare features




Platform & Add-ons


Up to 30







Additional workspaces






Similarity search

Find similar data with embeddings

Annotation & metadata metrics

Distributions to better understand your data

Pre-computed embeddings

Use provided embeddings to query and explore your unstructured data

Querying and slices

To search & filter for data rows in Catalog


Add metadata to tag a set of data rows

Custom embeddings

Use custom embeddings to query and explore your unstructured data


Project Management


Up to 50




Contains all of the information to render a set of features and the relationships between them

Up to 25



Bulk classification

Amount of unlabeled data you can bulk classify from Catalog to Annotate

Project Performance Dashboard

Reports on the throughput, efficiency, and quality of the labeling process

Advanced Analytics

A global view of all of your labeling operations and activity across all of your Labelbox projects


Model-assisted labeling

Import pre-labels from your model or a model of your choice on an asset

Auto-labeling tools

Generate mask predictions with our image auto-segment tool

Quality Control & Assurance

Custom labeling & review workflows

Create a highly-customizable review pipeline with up to 10 custom tasks


Data & model parameters versioning

Create, version, and track your hyperparameters and any training-related configurations for a model run

Model metrics (F1, IoU, precision, recall, and more)

Use our built-in metrics or upload your own custom metrics to measure the quality of your model
Access to open source models
Access to third-party proprietary models

Select models


Labeling services

Boost Express


Project type

CV & NLP (English only)

All project types

Labeling rates


Starting at $8/hr

Labeling solutions portal

Quality SLA

Monthly invoicing

Bulk discounts


Community support

Customer Support portal access

Response time (SLA)

24 hours

1 hour

Solutions Architect access

Named Customer Success Manager

Private Slack integration

Proactive platform alerts

Free for research & education

Labelbox is free to use for those who attend and teach at qualified educational institutions to use for non-commercial research.

Learn more

Frequently asked questions

  • What is an LBU?

    A Labelbox Unit (LBU) is a normalized unit of data in the Labelbox Platform. A data row represents an asset and all of its relevant information.

    An LBU is equivalent to one data row in each Labelbox product: Catalog, Annotate, and Model. 

    1. One image data row in Catalog is equal to one LBU 

    2. One image data row labeled in Annotate is equal to one LBU – no matter how many labels or annotations are created, deleted, or re-labeled on that one data row 

    3. One image data row in Model is equal to one LBU – no matter how many model runs that data row participates in

    More complex data rows can vary in LBU consumption, please refer to the table below to understand how LBU consumption varies based on data row type.

  • How does Labelbox calculate LBUs?

    You are charged based on the number of LBUs your team accrues monthly. As your LBU count increases, the monthly cost per LBU decreases. The more you use Labelbox and derive value across Catalog, Annotate, and Model, the less you pay per additional LBU. Please refer to our pricing calculator above to estimate your monthly cost.

  • What happens if I delete data? How am I charged?

    If you delete data rows from Catalog, those data rows will be removed from your total LBU count and you won’t be charged for those data rows in next month’s billing cycle. 

    Note: Deleting data rows in Catalog will prevent usage of those data rows in Annotate and Model. 

  • What are some examples of LBU consumption across Labelbox products?

    If I upload an image data row in Catalog and label it in Annotate, how many LBU will I accrue?

    2 LBUs – one LBU in Catalog and one LBU in Annotate (regardless of the number of annotations or labels). 

    If I use the same data row (with the same data row ID) in two different model runs, but within the same model, am I charged 1 LBU or 2 LBUs? 

    You will be charged 1 LBU for that data row in Model, regardless of the number of model runs that data row is used in. You can even use that data row across different models and you will only be charged for 1 LBU in our Model product. 

    Learn more about LBU accrual in specific scenarios across Catalog, Annotate, and Model in our documentation.     

  • What happens if I hit my Free tier limit?

    The current Free tier limit is 10k LBUs. If you hit your Free Tier limit, but want to continue using Labelbox for your current projects, you can upgrade to a Starter Labelbox plan. Learn more about upgrading your plan in our documentation.

  • How do I know if the Enterprise tier is right for me?

    All Labelbox plans are priced based on LBU consumption. The additional Enterprise platform fee provides customers with access to additional product features, prioritized customer support, and enhanced labeling services (see table above). 

    Discounts are available for Enterprise platform customers based on annual LBU commitments. Please contact sales to learn more. 

  • Does Labelbox provide outsourced labeling?

    Yes – with Labelbox Boost, we offer on-demand premium labeling services designed for your use case and offer expert guidance every step of the way. 

    Our suite of tools are designed to reduce the time it takes to label each asset, so our labelers are focused on completing tasks faster and on increasing the value of each label. Rather than paying for labeling work on a fixed label-cost model, you only pay for the time when labeling occurs. 

  • How does Labelbox help me spend less time and cost labeling?

    We believe that the best way to spend less on labeling is to automate your labeling process to accelerate efforts without diminishing the quality of annotations.

    Labelbox provides several automation techniques, most notably pre-labeling or model-assisted labeling, to decrease labeling costs and help your model get smarter with every iteration. Teams who use model-assisted labeling at Labelbox have seen a reduction in labeling time and cost by 50-70%.

  • How secure is my data with Labelbox?

    We believe that your data should stay your data. We don’t use customer data in any tier, so you never have to worry about us using your data to power proprietary models. We go even further by allowing everyone to integrate their cloud buckets via IAM Delegated Access to keep your raw data in your own cloud storage service.

    If you’re interested in additional security measures, we offer add-ons such as SSO and HIPAA for our Standard and Enterprise tiers (see table above). Learn more about Security at Labelbox.